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Undefeated began as a small sneaker destination on La Brea has now become a full fledged sports lifestyle brand, spanning 6 locations across USA and Japan.

Undefeated was born when founder Eddie Cruz (Union LA, Supreme LA, Stussy LA/LV) and James Bond partnered up to create one of the most celebrated sneaker boutiques in the world.

UNDFTD has had a long list of collaborations including Nike, Adidas, Jordan, Vans, Converse, Visvim, Stussy, and the list goes on.
 
Undefeated College Cuff Beanie Black
Undefeated College Cuff Beanie
Black
£29.99 £14.99
 
Undefeated UND Water Bottle Black
Undefeated UND Water Bottle
Black
£24.99 £12.99
 
Undefeated Shawl Neck Navy
Undefeated Shawl Neck
Navy
£89.99 £44.99
 
Undefeated 'Champ' T-Shirt Charcoal Heather
Undefeated 'Champ' T-Shirt
Charcoal Heather
£34.99 £17.99
   
Undefeated Locker Label Beanie Navy
Undefeated Locker Label Beanie
Navy
£25.99 £12.99